Category: Digital Publishing News

iPhone ‘X’ names have nowhere to go in 2019

Might as well hand Apple a shovel, because with 2018’s iPhone XS, XR and XS Max, the trillion-dollar iPhone-maker has dug itself into a hole. Puzzle through this with me: what comes after iPhone XS and XR? It might be tempting to discount phone names as trivial, but they’re actually important tools for brands […]