Nearly a month after Colin Kaepernick was revealed as the face of Nike’s groundbreaking new advertising campaign, the unveiling videohas garnered more than 80 million views on Twitter, Instagram and YouTube. The ads have sent Kaepernick into a new realm of celebrity, quickly becoming among the most talked-about […]
Companies and brands often attempt to avoid taking strong public positions out of fear of alienating customers, but Nike is running straight into the political fray.
Four days before a new NFL season gets underway, Nike is throwing its weight behind one of the most polarizing figures in football, and America: former San Francisco 49ers quarterback Colin Kaepernick. Kaepernick will be one of the faces of Nike’s 30th anniversary commemoration of its iconic “Just […]
Pistorius fall-out: Nike moves to limit brand damage http://www.bbc.co.uk/news/business-21472843
This month, Nike Sportswear lets loose a new colorway of the Roshe Run Premium. The ever-popular re-up here showcases a Khaki-colored spread, featuring tonal leather branding alongside as well as a contrasting midsole underneath. Multicolored laces accompany the lightweight low-tops, as you can grab your size today through Nike Store […]
A first impression is everything. When NBA players lace up their kicks for the first time millions of people are watching their every move. The NBA season kicks off today and with numerous lottery picks signing deals with Jordan Brand, Nike, adidas, and Under Armour, the class of 2012 appears to be […]