Swagga Digital Magazine is a quarterly publication illuminating people of color, from different backgrounds in four (4) areas, including fashion, lifestyle, culture and music. We feel there is a need for our publication for people of color that focuses through photographic illustration on the other aspects of their lives. In addition, we try to promote books and reading, healthy eating, style, and community organizations making a difference in their respective niches, fashion, lifestyle, art and culture and media in written word designated to each subject matter. We also spotlight “On Our Radar” which is short stories inclusive of people, places and things that we feel people should be more knowledgeable of whom they are and why they are of importance.
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Anyone with eyes can see that Lenny Kravitz has got style. From his bad boy rocker persona to his grounded bohemian look, Kravitz oozes an aura that any man or woman would kill to have. Fortunately for all those aspiring rock stars out, Kravitz has collaborated closely with Blaky Mycoskie, the founder of Toms “one for one” footwear company, to design his own spring collection. “Being a guest creative director for TOMS was an exciting collaboration,” said Lenny Kravitz. “I’ve been a longtime fan and admirer of the brand, not only for the quality of the product, but also for their social message and commitment to providing shoes to people in need.“Kravitz’s kicks will come in several vibrant prints, including a print that reads “Let love rule.” The collaboration was apparently set in motion by his friendship with Mycoskie as well as his daughter Zoe’s wishes. As it turns out, she a fan of the popular slip-on shoes as well. In this case, it seems that daughter knows best.
JOHANNESBURG (AP) — Struggling but deserving designers will get a chance to show work inspired by the creativity and history of South Africa’s most famous township in Soweto’s first fashion weekopening Thursday.The township on Johannesburg’s southwestern edge was the natural place for a show for new designers, said 23-year-old entrepreneur and Soweto Fashion Week organizer Stephen Manzini.”You walk around Soweto, you see creativity everywhere,” Manzinisaid. Manzini didn’t ask designers to show extensive collections or charge them take part, unlike the country’s more established fashion weeks. Fashion blogger Mahlatse James says this gives a chance to designers who have not yet made a name to have a chance to show their work to boutique owners and potential investors.”Creatives from Soweto do need their own platform,” James said. “If the other fashion platforms cannot afford them that, they have to create their own.” Manzini acknowledges Soweto Fashion Week is an ambitious title for his three-day showcase of 16 designers. Rehearsals were held in the parking lot and garden of a modest apartment borrowed from a tailor friend, in a northern Johannesburg neighborhood some designers found difficult to reach by taxi van, the main form of cheap mass transportation in South Africa.
As the head of the Fashion Society at her high school, Aminah discovered her love for fashion design. Aminah wasn’t afraid to be innovative. She even made skirts out of old curtains.Within five years, Aminah’s design aesthetic has evolved into garments filled with symmetry and with worldly inspirations. Inspired by her father’s Sudanese and Ethiopian background, she decided to create her own clothing line in 2010 called Yanghi. The first garment Aminah composed for her line was “The Clash of Cultures” top. The garment featured an African wax print, dipped in red dye, with a diamond cut in the front, outlined by a Native-American quilted trim. Her designs showcase an inventive take on reconstruction and evoke cultural messages. Yanghi means “superior one.” Aminah loves to clash colors and textures in order to produce effortless handcrafted pieces. Her line has even grabbed the attention of Baltimore native and musician, Rye Rye, who has worn a few of her pieces on stage. Her client base includes bloggers, musicians, and everyday fashionistas. Her 2011 collection featured mid-western and Native-American influences with tie-dye designs to feathered crafty looks.