iPhone ‘X’ names have nowhere to go in 2019
Might as well hand Apple a shovel, because with 2018’s iPhone XS, XR and XS Max, the trillion-dollar iPhone-maker has dug itself into a hole. Puzzle through this with me: what comes after iPhone XS and XR? It might be tempting to discount phone names as trivial, but they’re actually important tools for brands to entice buyers and convey certain values… Read More iPhone ‘X’ names have nowhere to go in 2019
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