Life in Los Angeles for the Lakers is a bit different than in past seasons. There’s always glitz and glamour, but LeBron James makes them a significantly more interesting team than in previous years. That won’t always translate into the win column, as it failed to on opening night against Sauce Castillo and the Trail Blazers. The game began with a few dunks from LeBron, but the final result wasn’t what’s going to get that team into the playoffs.
Still, the hype is real for James and the Lakers this year. Quavo wrote a song for the Lakers’ opener, and the intersection of music and sports continued for L.A. on Friday night when rapper Kendrick Lamar joined the team after practice to share some words of wisdom.
The Lakers posted about Lamar joining them for their “genius series,” where apparently he addressed the team about, what else, staying humble.
It’s not clear exactly what he said, but the words certainly resonated with James, who posted the group photo the Lakers shared and also said what the meeting meant to him on Instagram later that evening.
“The homie @kendricklamar came in today and blessed us all with mad game talk, inspiration, drive and what it means to get to the mountain top from the bottom and remain there throughout it all,” James said on Instagram. “Appreciate you brother!”
Playing in Los Angeles makes these kinds of interactions easy for James, and the “genius series” certainly makes these kind of talks a bit more common for the team.
Magic Johnson has delivered on his promise: The Lakers have their superstar. And not just any superstar—possibly the greatest of all time. But there is more that needs to be done to create the dynasty L.A. fans have been waiting for.
It’s been in the works for more than a year. Around the start of the 2017 NBA playoffs, executives and agents across the NBA began to increasingly discuss the possibility of LeBron James taking his talents to the Lakers after hitting free agency in 2018. One year later, it manifested into reality. LeBron James agreed to a four-year, $154 million contract with the Lakers, Klutch Sports announced in a press release on Sunday night.
The announcement was low-key compared to James’s past two decisions, but his plans are now bigger than ever. Los Angeles is home: LeBron owns two mansions in Brentwood and has invested in numerous businesses across the city, and it’s where Klutch Sports, the sports-management agency that represents James, conducts some of its business and where Uninterrupted, James’s sports media and entertainment company, is primarily based. Multiple sources across the industry have confirmed that James’s son, Bronny, has committed to play basketball at private-school powerhouse Sierra Canyon, which was first mentioned by Gary Payton in an interview with Black Sports Online. With his family settled and a long-term contract with his new team, James can begin his transition to his postcareer life. Movie star. Businessman. Team owner. In Los Angeles, LeBron will continue building his empire in his spare time, when he isn’t competing for championships.