Today’s hype-fueled fashion landscape yields a mountain of fresh menswear drops every month. Which is why every issue of GQ now includes a guide to the best of the best new gear as it hits stores. June is all about the Triple S of summer: sunglasses (like the royally good pair by Cutler & Gross and Paul Smith), sandals (like Dries Van Noten’s crunchy-chic strappy versions), and swimsuits (scroll down for the seven flyest pairs money can buy). Come shop with us.
Today, the blueprint for starting and running a fashion brand isn’t black and white. These designers have built strong labels, and they haven’t hit 30. Here’s how they did it.
The fashion business has changed quickly over the past few years, and the blueprints set by designers like Ralph Lauren or Bobby Hundreds are, in many ways, no longer applicable. It’s difficult to say whether younger designers today have it easier or harder than their predecessors, but with stores closing, an oversaturation of product, and consumers’ continuous desire for something new, standing out and running a viable business takes more than a design degree and a lot of money.
To run a fashion line today you have to be an inventive designer, a nimble entrepreneur, and a savvy storyteller. Everyone in the list below is in their 20s, but each of their brands is at a different phase. There’s Esper, 25, from Come Back as a Flower, who only started his line a few months ago but has received early co-signs from Big Sean and ASAP Rocky and is figuring out how to work with retailers in an environmentally friendly way. Then there’s Michael Cherman, 28, who started a successful brand, ICNY, then lost control of it because of an investor. So he introduced Chinatown Market, a line that’s grown quickly and sits in retailers ranging from Urban Outfitters to Browns.
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True Religion used to be the denim brand of choice for rappers like Jim Jones—the jeans were a key part of his uniform during the “We Fly High (Ballin’)” era—and 2 Chainz, who released a mixtape in 2011 named T.R.U. REALigion. According to Forbes, between 2007 and 2012, True Religion’s revenues almost tripled, reaching $490 million in 2013. But then the line, best known for its horseshoe pocket embroidery and white stitching, fell off.
They are hoping Allen Onyia, who co-founded UpscaleHype in
2008, can usher in a new chapter for the brand as artistic director for
the men’s and women’s collections. Onyia, who is based in Houston, has
no formal design experience, but he’s spent the last decade identifying
what celebrities and athletes like LeBron James, ASAP Rocky, and
Pharrell Williams are wearing—and building relationships with them.
“I wasn’t necessarily looking for somebody who’s got technical design chops because I’ve got a whole design team here that has that,” said Chelsea Grayson, True Religion’s chief executive officer, who joined last November and was previously the CEO at American Apparel. “For me, it was about looking at the person and saying, ‘How does this person live every day authentically? How is this person dressing themselves?’ Because if you’re not dressing yourself in the way that I want to dress my customer, how can you possibly relate to my customer organically?”
Between the NBA playoffs and the final season of Game of Thrones, we’ve had plenty of entertainment options lately. But we can always find time for new music, too. This week’s album release schedule was relatively light (outside of PnB Rock’s TrapStar Turnt PopStar and Vampire Weekend’s Father of the Bride), leaving plenty of room for artists to drop singles and begin larger rollout campaigns. After initially delaying his next album due to the death of close friend and collaborator Nipsey Hussle, YG unveiled his Tyga and Jon Z-assisted single “Go Loko” on Friday. Meanwhile, Tyler, the Creator has been sharing new music snippets on social media, adding credibility to those rumors that his next album will arrive by July. Looks like it’ll be a busy summer. Until then, these are the best songs of the week.
Buried under the lede of all the 21 Savage vs ICE fuckery was the detail that his cohort Young Nudy got popped alongside him. Free the slimeball! Thankfully Nudy is out, and he isn’t wasting any time flooding the game with what we’ve been missing. Under delightfully spooky production from Pi’erre Bourne, Nudy slurs his way through an absolute banger, before Uzi comes in and unleashes his fully-loaded retirement clip. Can’t wait to see what the slimes do next. —Frazier Tharpe
When Saul “Canelo” Alvarez and Daniel Jacobs enter the ring at Las Vegas’ T-Mobile Arena on May 4, the bout will represent more than a pair of world champions squaring off. Two distinct cultures will literally come face-to-face.
Canelo, 28, the highest-paid boxer in the world, will ignite his Mexican fan base as he tries to legitimize his place as one of the all-time greatest pound-for-pound fighters. A victory means he’ll hold five middleweight title belts (WBA, WBC, The Ring, Lineal, and IBF) at once, placing him in rarefied air.
Across the ring, Jacobs, 32, the “Miracle Man” cancer survivor from Brooklyn, has a chance to shift the boxing power dynamic to the East Coast. With a stellar 35-2 record and the IBF middleweight championship around his waist, his talent is evident but a marquee win is still lacking. Defeating Canelo, who has a five-year, 11-fight, $365 million deal with sports subscription streaming service DAZN (pronounced “Da-Zone,”) changes that narrative for Jacobs. It would make him, arguably, the best middleweight fighter on the planet. Not to mention, he’d strut back into NYC with a whole bunch of belts to show for it.
The differences between the fighters go beyond in-ring tactics and accolades. Their journeys, culminating in the big-time, early spring showdown, feature personal hardships, agonizing defeats, and triumphant victories that helped lay the groundwork for a unique tale of the tape. Here’s how Canelo and Jacobs match up.
On the latest “Tunnel Takedown,” hosts Racks Hogan, Kalysse Anthony and Mouse Jones put Jayson Tatum and Chris Paul head-to-head for the week’s best. Then, Stylist and correspondent Derek Roche does a deep dive on the ongoing luxury sneaker trend. Plus, Lonzo Ball gets roasted and we break down how to get Jeff Green’s extremely expensive look for less. COP THE FIT Air Jordan 1 “Travis Scott”: https://fave.co/2F8jRZM Air Jordan 1 “Turbo Green”: http://bit.ly/2u6IGia Amiri Ombre Plaid Flannel Long-Sleeve Shirt: http://bit.ly/2T89KHY ASOS DESIGN Two-Piece Oversized Velour T-shirt: https://fave.co/2u6fUhQ ASOS DESIGN Mini Fisherman Black Beanie: https://fave.co/2F9eSbc Balenciaga Black Race Runner Sneakers: https://fave.co/2VQON6a Champion Reverse Weave Pullover Hoodie: https://fave.co/2W2jTYR Converse Off-White Chuck 70 Low Sneakers: https://fave.co/2u2pMcx Levi 512™ Slim Taper Fit Stretch Jeans: https://fave.co/2F9aety Saint Laurent Pink Rive Gauche Logo T-Shirt: https://fave.co/2HvjiKX Saint Laurent Red Wool Teddy Bomber Jacket: https://fave.co/2HtqQxT Subscribe to Complex on YouTube: https://goo.gl/43ac5w Check out more of Complex here: http://www.complex.comhttps://twitter.com/Complexhttps://www.facebook.com/complexhttp://instagram.com/complexhttps://plus.google.com/+complex/ COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.