Michael B. Jordan is keeping busy. Fresh off a trip to the Oscars, the actor is now starring in a new short film directed by none other than Spike Lee. The 90-second clip is called Words Matter, and it’s part of Jordan’s work with Coach as the brand’s global face for menswear.
The new clip, entitled Words Matter, focuses on replacing negativity with something a little more hopeful.
In it, the Black Panther star hits the desert outside L.A. on a motorcycle (clad, of course, in Coach gear) and discovers a series of rocks with words like “evil” and “bigotry” written on them. He tossed them aside. Then he wanders a little further, towards a lonely swing set that’s appeared for some reason—just go with it, okay?—and replaces the rocks with new ones, this time emblazoned with words like “truth” and “love.” Nary a word is spoken aloud the entire time. It’s all about the vibe.
“Collaborating with the iconic Spike Lee on this short film for Coach was an inspirational experience,” Jordan said in a press release. “Spike’s art has moved the cultural dial for decades. I’m proud of the powerful messaging of this film and to be working alongside a brand that cares about putting that narrative into the world as much as I do.”
Lee also chimed in. “I’m honored to get to collaborate with giants in their respective fields, Michael B. Jordan and Coach,” he said. “It was truly a magical day working, shooting in the desert. Enjoy.”