In the aftermath of the Lifetime docuseries Surviving R. Kelly, listeners everywhere are rethinking their relationship with R. Kelly and his music. Music business institutions are also facing pressure to cut ties with the singer as he faces investigation and possible criminal charges for the alleged behavior outlined in the program.
Kelly’s label, RCA Records, still lists him as being on their roster, though they have not sent out a press release about him since October, 2016. The label has faced public pressure for years to drop Kelly—pressure that is only ratcheting up in recent days.
As important as his future with RCA is, equally crucial is the way some people still hear R. Kelly’s music in 2019: on the radio.
The amount of airplay Kelly has received has been in a free fall since Surviving R. Kelly began. According to Billboard, the number of all-format radio impressions of his music dropped nearly 85 percent between the first night the series aired and the Monday following its conclusion.
This is the continuation of a longer trend: his spins fell roughly 40 percent over the course of 2018. But Surviving R. Kelly seems to have given additional momentum to the movement to get him off of radio. Stations across the U.S., from Seattle to Atlanta to Los Angeles to Savannah to Dallas, have removed R. Kelly’s entire catalog from their playlists. And iHeartMedia, which owns over 850 stations, is the subject of a new campaign to remove Kelly’s music from all of them.
The #MuteRKelly movement, unsurprisingly, has heard plenty of similar stories from DJs—both the radio and live performance variety. “#MuteRKelly has received countless emails from DJs around the country who are joining us in boycotting R Kelly’s music,” they say in a statement to Complex. “Many shared their stories of having not played him in years, or arguing with clients about why they wouldn’t play R Kelly despite audience requests.
“What’s more impressive to us, however, are the stories from DJs about playing R Kelly in the club and immediately being booed until they turned it off. The masses are waking up, and it’s in MASS action that we see real and lasting change.”