Why Your Brain Tricks You Into Doing Less Important Tasks Yet again, your brain is working against you, and it’s because of a phenomenon called the urgency effect.
Here’s a list of things I did before starting this newsletter: I filled out the documents to renew my passport; clipped my cat’s nails; bought some household items; responded to a few Instagram DMs; and ate a snack because I was hungry. Sound familiar? Some of those tasks were relatively urgent — I need to… Read More Why Your Brain Tricks You Into Doing Less Important Tasks Yet again, your brain is working against you, and it’s because of a phenomenon called the urgency effect.
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